Our Strategic Approach
Ni Nyampinga programme is implemented through a systematically integrated and coordinated comprehensive communication for development approach aiming at ensuring girls and young people have access to information, services and support they require to attain their full potential.
We create, produce and disseminate tailored, comprehensive and age-appropriate messages. To maximize impact, Ni Nyampinga uses a combination of Social Behavior Change Communication, Social mobilization, Advocacy and Information, Education, Communication.
Ni Nyampinga channels youth friendly messages on diverse platforms including radio talk shows, Sakwe serial drama, print magazine/booklets, digital and face to face.
Ni Nyampinga Communication Ecosystem
Ni Nyampinga Magazine
Girls receive practical and entertaining content related to ASRHR, Nutrition, through Factual role models, Agony Aunt, Life Skills, Games, and Myths.
National reach through a digital magazine on the e-learning platform. We have secured an ongoing partnership with Rwanda Basic Education Board on uploading digital content on their E-Learning platform.
For the print magazine, we distribute in targeted districts and can be scaled based on funding.
Radio Talk Show
Our radio show is about factual role models, Agony Aunt, Quiz Mu- sic. Girls, boys, and their parents can submit anonymous questions to Baza Shangazi (or Agony Aunt), which they may otherwise be too embarrassed to talk about.
Younger girls often ask questions about how to deal with body changes and friendships, while older girls ask about pregnancy and gender-based violence. Shangazi answers questions with non-judgemental, reassuring and factual advice. Our Radio Talk Show is aired on Radio Rwanda which has 98% penetration of the Rwandan Population.
Club Engagement
Clubs both in and out of school provide another platform for girls and boys to discuss key issues affecting their health and well-being and to voice their concerns. They provide a safe space for learning and discussion, and for friendships to blossom.
We are distributing magazines and engaging girls and boys in established Ni Nyampinga clubs across the country. Content engagement is done through face-to-face interaction, 121 conversations and experiences sharing.
Campaigns/ Out-reach
School and community-based campaigns that involve both boys and girls and the community where we do interpersonal engagement with role models and distribute communication materials with relevant messages.
Capacity building
Training workshop on entrepreneurship and access to finance to equip girls and young people with skills they need to thrive. This is done through
● Holiday camps for young people
● In-person training for out-of-school girls, teen and young mothers
Facilitate Technical Vocational Training and provide start-up pack, support the initiation of the income generation activities.
SMS
Through our SMS platform, girls, boys and young mothers can submit anonymous questions on various topics affecting their ASRHR, nutrition and Employability. When needed, we signpost them to nearby sources of health and legal services.
